Case Study: CafeMedia achieves 48% Prebid & 174% Amazon TAM YoY revenue growth and +15% yield lift with Sharethrough

How CafeMedia Has Seen Consistent Growth Since Integration with Sharethrough

CafeMedia wanted to increase monthly earnings and fully leverage the proprietary technology available after the 2021 merger between District M and Sharethrough. Their challenge was to migrate inventory to the Sharethrough platform while preserving prior frameworks (such as blocking specific demand or media types) and adopting Sharethrough’s SmartSuite capabilities to improve yield.

Sharethrough implemented a staged migration and integrations with Prebid and Amazon TAM and enabled SmartSuite features like Smart Floors, Smart Throttling and Smart Deals. The result was measurable: +48% YoY growth with Prebid, +174% YoY with Amazon TAM, and an average lift of ~15% from Smart Floors, with Sharethrough’s work also benefiting other Prebid publishers and driving expected continued growth for CafeMedia.

CafeMedia