Case Study: Hinge achieves amplified PR-driven awareness and >1% CTR with Sharethrough

Hinge Uses Native Display to Amplify Positive PR Articles

Hinge partnered with Sharethrough to amplify organic PR coverage and increase awareness and consideration for its dating app. Facing the challenge of scaling PR-driven reach without stale creative, Hinge used Sharethrough’s native display/native advertising solution as an always-on amplification channel.

Sharethrough implemented a continuous native display strategy that rotated fresh PR creative to maintain engagement, successfully amplifying articles and driving consideration for Hinge. The campaign consistently delivered strong engagement, achieving click-through rates above 1% while sustaining awareness lift.

Hinge