Case Study: Hilton achieves a surge in bookings and hotel visits during flash sale with Sharethrough

Hilton Converted Banners to Native to Drive Booking During Flash Sale

Hilton needed to drive bookings and in-store foot traffic during a flash sale, so they worked with Sharethrough to rework their creative into a more attention-grabbing format. Sharethrough converted Hilton’s banner headline and thumbnail assets into Native Display Ads to better engage in-market audiences and make the promotion feel newsworthy.

Sharethrough’s solution linked native-format headlines and thumbnails directly to Hilton’s brand page and targeted in-market men and women, reframing the flash sale as timely news. The native ad approach delivered a huge lift in visits to Hilton hotel locations during the campaign, meeting the campaign goals of increased foot traffic and seasonal bookings.

Hilton