Case Study: Hillshire Snacking achieves increased awareness and coupon-driven trial with Sharethrough Native Video

Hillshire Snacking Targets Food & Lifestyle Readers

Hillshire Snacking partnered with Sharethrough to raise awareness of its Small Plates product line among food and lifestyle readers. To reach foodies and millennials on high-viewability sites, Hillshire Snacking ran 15 OLV spots using Sharethrough’s Native Video product via a custom PMP targeted through The Trade Desk.

Sharethrough implemented short-form native video creative with the coupon offer called out directly in the video headline to drive trial; viewers could click through the video to download a coupon from Hillshire Snacking’s site. The campaign delivered targeted awareness and direct-response engagement, with measurable elements including the 15 OLV placements and coupon click-throughs/downloads tracked via the Hillshire Snacking landing experience.

Hillshire Snacking