Case Study: Herbal Essences drives Millennial awareness and traffic for Bio:Renew with Sharethrough

Herbal Essences Goes Back To The Basics With A New Line Of Products

Herbal Essences sought to drive awareness and traffic for its new Bio: Renew line — nine collections of shampoos, conditioners and stylers free of colorants, parabens and gluten — targeting Millennials. To reach that audience, Herbal Essences partnered with Sharethrough to amplify co-created sponsored content across style, fashion and beauty publishers such as Allure and Marie Claire using native ad formats.

Sharethrough distributed multiple pieces of sponsored, co-created native content across its publisher network to achieve the campaign goals of direct-response traffic and heightened awareness. Sharethrough’s amplification helped extend Bio: Renew’s reach among Millennial audiences, driving measurable increases in site traffic and brand awareness through targeted placements on high-profile beauty and fashion sites.

Herbal Essences