Case Study: HBO Max achieves above‑benchmark video completion rates and generates launch awareness with Sharethrough

HBO MAX Leverages Video To Generate Awareness For New Launch

HBO Max partnered with Sharethrough to generate awareness for its new HBO Max launch, facing the challenge of maximizing video completion rates (VCR) and building broad launch awareness. To reach this goal the team used Sharethrough video through a Sharethrough PMP, with inventory bought via the Amazon DSP.

Sharethrough implemented a PMP-optimized video campaign focused on high VCR delivery. The Sharethrough approach drove performance above benchmark, achieving elevated VCRs and effectively increasing awareness for the HBO Max launch.

HBO Max