Case Study: Harvard Business School drives traffic and boosts awareness for Executive Education with Sharethrough

Harvard Business School Runs Native Display Through AppNexus

Harvard Business School needed to drive direct-response traffic and raise awareness among C-suite executives for its Executive Education program. To reach this audience with native advertising, Harvard worked with Sharethrough to run native display creative—using banner-to-native formats and site content placements.

Sharethrough implemented a native display campaign that directed users to Harvard Business School’s Executive Education pages, meeting the campaign goals of driving traffic and increasing awareness. The campaign drove users to learn more about the program and improved engagement with site content, delivering the targeted DR and awareness outcomes.

Harvard Business School