Case Study: Harrods achieves increased awareness for its Dolce & Gabbana partnership with Sharethrough

Harrods Used Sharethrough To Promote Their Partnership With Dolce & Gabbana

Harrods partnered with Sharethrough to promote its collaboration with Dolce & Gabbana, aiming to raise awareness and execute a seasonal push among international and UK luxury audiences. To align with the brand moment — a tribute to the founders’ Sicilian heritage — the challenge was reaching high-value, luxury-minded consumers in premium contexts.

Sharethrough distributed video creative across native inventory and paired placements with a curated luxury site list to ensure premium context and audience fit. Using Sharethrough’s native video distribution, the campaign achieved its objectives, driving increased visibility and engagement for Harrods’ D&G partnership across international and UK audiences.

Harrods