Case Study: Glad raises awareness and consideration among foodies with Sharethrough's native influencer recipe campaign

Glad Distributes Recipe Content From Influencer Ayesha Curry

Glad partnered with Sharethrough to boost awareness and consideration for its food protection campaign among foodies. The brand ran a series of recipes created by celebrity partner Ayesha Curry, using native influencer/recipe creative and Sharethrough's ad products to reach women and food-focused audiences.

Sharethrough surrounded food and cooking sites across its network, deploying all of its ad products and native placements to connect Glad with consumers actively searching cooking content. The campaign drove increased awareness and consideration among the target foodie audience; no quantitative performance metrics were provided in the source.

Glad