Case Study: G.H. Bass & Co achieves increased awareness and user exploration of its Weejuns spring collection with Sharethrough

G.H. Bass Drives Users To Explore New Spring Shoe Styles

G.H. Bass & Co partnered with Sharethrough to drive awareness and sales for their Weejuns spring collection. Facing a seasonal push to get shoppers to explore new spring shoe styles, G.H. Bass & Co used Sharethrough’s native ad units to reach men and women where they consume content.

Sharethrough ran native units with four thumbnails and three headlines across relevant sites, directing users straight to the Weejuns landing page. The Sharethrough campaign met its goals of raising awareness and driving exploration of the spring collection, producing measurable traffic to the Weejuns landing page.

G.H. Bass & Co