Case Study: General Mills achieves increased awareness for Blasted Shreds cereal launch with Sharethrough

General Mills Raises Awareness of Blasted Shreds Cereal Launch

General Mills turned to Sharethrough to support the launch of its new Blasted Shreds cereal, with the specific challenge of raising product awareness among moms and shoppers who buy competing cereals. Sharethrough deployed a Native Display campaign using product-page creative to surface the Blasted Shreds name and key brand messages directly in ad headlines.

Sharethrough ran targeted native ads across its network aimed at moms and purchasers of competitive cereals, using the headline-focused creative strategy proven to lift brand and message awareness. The campaign met General Mills’ product‑launch goals by increasing visibility and message recall for Blasted Shreds among the intended audience.

General Mills