Case Study: Frito Lay achieves 70%+ viewability and efficient vCPM with Sharethrough's Enhanced Banners

Frito Lay Enhanced Banners Achieve High Viewability

Frito Lay, a food & beverage advertiser, relied on native as a core part of its programmatic strategy but faced a planning challenge when running through DSP Amazon. To overcome this, Frito Lay worked with Sharethrough and planned to leverage Sharethrough’s Enhanced Banners to improve display performance and viewability.

Sharethrough implemented Enhanced Banners and performed daily optimizations across the Amazon DSP campaign, resulting in an extremely efficient vCPM and sustained viewability above 70%. The Sharethrough-driven approach delivered higher viewability and improved cost-efficiency for Frito Lay’s display buys.

Frito Lay