Case Study: Freshpet achieves increased awareness and educates affluent pet owners about food quality with Sharethrough

Freshpet Drove Education About the Quality of Their Food

Freshpet set out to raise awareness among affluent adult pet owners who care about ingredient quality in pet food. Sharethrough partnered with Freshpet to reach Baby Boomer and in‑market audiences using video and article content, deploying TV/pre‑roll spots and editorial formats to alert discerning pet owners to Freshpet’s offerings.

Sharethrough implemented a targeted video-plus-article campaign that educated consumers about the quality of Freshpet’s food and lifted overall awareness among the target segment. The case notes that the effort drove consumer education and increased brand awareness; specific numeric KPIs were not provided in the source text.

Freshpet