Case Study: Forevermark achieves 10X CTR increase with Sharethrough by targeting a Sharethrough PMP

Forevermark Improves 10X By Targeting A Sharethrough PMP

Forevermark needed to drive direct-response traffic, raise brand awareness, and boost in-store foot traffic using their existing 300x250 creative. After initially launching Enhanced Banners on the open exchange via DSP Xandr, they sought a higher-performing solution and turned to Sharethrough.

Sharethrough implemented a performance-tailored PMP, taking Forevermark’s 300x250 assets and optimizing delivery through the Sharethrough PMP. The switch from the open exchange to Sharethrough’s targeted PMP produced a measurable 10X increase in CTR, delivering significantly improved display campaign performance.

Forevermark