Case Study: Ford achieves increased engagement among moms with Sharethrough Native Display

Ford Promoted an Infographic Around Back to School That Provided Tips and Tricks for Moms

Ford created an inspirational infographic of back-to-school tips and tricks aimed at moms and hosted it on FordSocial.com. To overcome low engagement on that untapped content and reach the target audience during the back-to-school window, Ford partnered with Sharethrough and used Sharethrough Native Display to distribute the creative.

Sharethrough amplified the infographic through native display placements, driving greater visibility and engagement among moms and supporting Ford’s awareness and product-launch goals. The Sharethrough-powered distribution helped boost engagement on otherwise underutilized content and expanded Ford’s reach during the campaign period.

Ford