Case Study: Ford achieves wider consumer awareness for its Small-Business Medium Duty truck video series with Sharethrough

Ford Distributed A Video series Showcasing Small Business Owners Using The Vehicles In Every Day Situations

Ford created a long-form video series showcasing small business owners using its Medium Duty trucks and wanted to distribute those stories to a larger audience to demonstrate how the vehicle line supports everyday business needs. To reach small-business audiences and raise awareness, Ford partnered with Sharethrough to extend distribution beyond owned channels.

Sharethrough ran the videos in native, programmatic placements tailored to the small-business audience, amplifying Ford’s earned content into high-reach environments. The Sharethrough-led campaign helped Ford meet its campaign goal to raise awareness by scaling the long-form video’s reach and engagement with the intended small-business viewers.

Ford