Case Study: Ford Canada achieves province-targeted video awareness and creative optimization with Sharethrough

Ford Canada Distributed Multiple Short Form Videos Across Each Province in Canada

Ford partnered with Sharethrough to run an Always On, geo-targeted short-form video campaign across Canada. Ford sought to promote its vehicle lineup while testing which creative resonated best in each province, targeting men and women with short-form videos, site content, and captioned text/video formats to raise awareness and drive video views.

Sharethrough distributed multiple short-form videos province-by-province, enabling Ford to compare creative performance at a regional level and optimize messaging for future promotions and digital campaigns. The Sharethrough-led approach met Ford’s goals of increasing awareness and video views and produced province-level performance data that Ford used to shape subsequent marketing efforts.

Ford