Case Study: Ford boosts video engagement and brand metrics with Sharethrough Dynamic Captions

Ford boosts message comprehension 142% with Sharethrough

Ford, a major automotive manufacturer, faced the challenge of expanding brand awareness and visibility for several of its vehicle models among Canadian auto intenders. Their media agency, Xaxis, partnered with the vendor Sharethrough to find a solution that would increase attention, comprehension, and completion rates for their video ads.

Sharethrough implemented its Dynamic Video Captions technology on 11 of Ford's video ads. This solution dramatically increased all key brand metrics, including a 142% lift in message comprehension and a 22% increase in awareness. The campaign also achieved a 70% video completion rate, which was 57% higher than the industry benchmark, while the cost per completed view was 59% lower than average.

Ford