Case Study: Florida Blue Doubles CTR with Sharethrough Native Display

Florida Blue - Customer Case Study

Florida Blue worked with Sharethrough to reach business owners in key Florida DMAs and promote Florida Blue health insurance for their employees. The campaign focused on driving site visits and engagement, with CTR as the primary KPI.

Sharethrough implemented a Native Display campaign using enhanced standard banners and geo-targeted audience targeting. The results were strong: Sharethrough and Florida Blue doubled the CTR benchmark and outperformed all Sharethrough competitors, delivering measurable traffic-driving impact.

Florida Blue