Case Study: Finish boosts purchase intent among women 35+ for dishwasher rinse aid with Sharethrough

Finish Uses Sharethrough To Encourage Women To Buy Dishwasher Rinse Aid For Their Household

Finish partnered with Sharethrough to encourage women to buy dishwasher rinse aid by amplifying native outstream video. Targeting women 35+ in the United Kingdom, Finish ran short-form review videos that educated viewers on the product’s benefits and used real women who had used the rinse aid to make the message relatable.

Sharethrough delivered the campaign via native outstream short-form video, placing the review creative in environments relevant to the audience. The approach helped Finish translate product benefits effectively, reach the intended demographic, and drive measurable engagement and campaign performance against its short-form video goals through Sharethrough’s amplification.

Finish