Case Study: FIAT achieves broad awareness of positive press for the all‑new FIAT 500X with Sharethrough

FIAT Promoted Positive Reviews of the All New FIAT 500X to Generate Awareness of the Vehicle Launch

FIAT turned to Sharethrough to generate broad awareness of positive press around the all new FIAT 500X ahead of its product launch. The challenge was to amplify favorable reviews of the vehicle’s key features, design and technology to a very broad audience (In‑Market, Millennials, Men, Women) using native PR creative.

Sharethrough ran a native advertising campaign that promoted 20+ articles over a four‑week timeframe, amplifying positive coverage of the 500X and targeting the identified audiences. By using Sharethrough’s native placements to spotlight PR content, FIAT successfully reached a very broad audience and drove awareness for the product launch.

FIAT