Case Study: Ferrero Rocher drives holiday tasting attendance and boosts in-store and online sales with Sharethrough Native Outstream

Ferrero Rocher Encourages Sales By Leveraging Native To Promote An Upcoming Tasting Event At Christmas

Ferrero Rocher sought to boost holiday sales and drive in‑store foot traffic for a Christmas tasting event at Westfield while also increasing online purchases. To reach the right shoppers — Women 30–54 in the UK — the brand worked with Sharethrough, deploying Sharethrough’s Native Outstream short‑form video format to promote the event and encourage purchase both offline and on Amazon.

Sharethrough executed a targeted Native Outstream video campaign using a strict whitelist and audience targeting to maximize relevance. The campaign drove mass awareness of the Westfield tasting, diverted traffic to Ferrero Rocher’s Amazon purchase page, and helped increase event attendance and purchase intent through optimized audience delivery.

Ferrero Rocher