Case Study: EOS reaches millennial women and drives qualified engagements with Sharethrough

EOS Reaches Millennial Women By Amplifying Positive PR

eos partnered with Sharethrough to amplify a third‑party positive press piece and reach millennial women to raise awareness of their beauty product. The challenge was turning earned PR into measurable audience engagement, so Sharethrough used a PR creative strategy and video ad format to target the desired cohort.

Sharethrough exposed the millennial audience to the earned content and then retargeted that same audience with a video spot, driving qualified engagements with the product. By combining PR creative and video retargeting, Sharethrough helped eos extend the reach of positive press and convert awareness into measurable engagement.

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