Case Study: Disney increases awareness and sign-ups for Disney+ launch with Sharethrough

Disney+ Drives Awareness and Sign Ups for Brand Launch

Disney partnered with Sharethrough to dominate the cultural and entertainment conversation around the launch of Disney+. The challenge was to rapidly raise awareness and drive sign-ups across Millennials, Baby Boomers and parents while fitting seamlessly into how those audiences consume content online, so Disney engaged Sharethrough’s native advertising solution.

Sharethrough executed a large native campaign with multiple creatives highlighting Pixar, Marvel, Frozen, The Mandalorian and more, directing users to disneyplus.com to learn more and sign up. The campaign drove strong awareness and direct-response results—boosting sign-ups and meeting Disney’s CPA goals—demonstrating Sharethrough’s effectiveness for product launches.

Disney