Case Study: Diesel achieves increased awareness and video views for its pre-roll spot with Sharethrough

Diesel Drives Video Views Of Their Preroll Spot

Diesel wanted to raise awareness and drive video views for a new collection, targeting Gen Z and Millennials. Sharethrough ran the campaign using native ad formats—distributing 15‑second and 60‑second TV/pre‑roll spots across premium sites paired with attention‑getting headlines and a Shop Now call‑to‑action that directed viewers to the product landing page.

Sharethrough’s solution placed the native pre‑roll creative across premium publishers to maximize exposure and engagement, pairing videos with headlines and a direct Shop Now CTA. The campaign successfully drove video views and awareness while sending interested users to Diesel’s landing page; the case study notes these intended video‑view and traffic outcomes, though specific metrics were not provided.

Diesel