Case Study: CoverGirl wins new fans and raises awareness with Sharethrough

Covergirl Won New Fans With The Help Of Modern Beauty Icons

CoverGirl wanted to raise awareness and win new fans among millennial women. To reach that audience, CoverGirl partnered with Sharethrough to distribute multiple how‑to, influencer-driven video ads featuring modern beauty icons like Jackie Wyers and Mirella Belle.

Sharethrough ran the campaign using video ad distribution focused on how‑to and influencer/captioned formats; influencer content proved a high performer with millennial women and helped CoverGirl win new fans and boost brand awareness. Sharethrough’s influencer-led creative approach delivered the campaign’s strong audience engagement.

CoverGirl