Case Study: Costa Sunglasses achieves brand awareness and connects with twenty-somethings with Sharethrough

Costa Sunglasses Connects With Twenty-Somethings By Distributing Meaningful Videos

Costa Sunglasses wanted to raise awareness with the next generation of young outdoor enthusiasts—Millennials and Gen X—by sharing meaningful storytelling rather than typical product ads. They created animated, long-form video spots and partnered with Sharethrough to distribute those videos and connect with twenty-somethings in an authentic, attention-grabbing way.

Sharethrough ran Costa’s long-form video campaign, placing animated spots to drive brand awareness and encourage viewers to step away from day-to-day life and focus on people, perspective, connections and experiences. The collaboration successfully amplified Costa Sunglasses’ message and reached the target Millennial and Gen X audiences, achieving the campaign goal of increased awareness through Sharethrough’s video distribution.

Costa Sunglasses