Case Study: Comedy Central achieves 2.3× CTR lift with Sharethrough's Enhanced Display

Comedy Central promotes final season of Broad City with Enhanced Display

Comedy Central needed to drive TV tune‑in and awareness for the final season of Broad City but didn’t have native creative assets. Working with Sharethrough at the launch of its Enhanced Display offering, Comedy Central ran its existing 300x250 display units to reach TV viewership and audience cohorts (3rd‑party, 1st‑party and in‑market data).

Sharethrough’s Enhanced Display delivered the display campaign with the same audience and TV viewership targeting used for banner buys, producing a significant lift in engagement—click‑through rates peaked in the week before the premiere at 2.3x the banner benchmark—helping Comedy Central meet its TV tune‑in and awareness goals.

Comedy Central