Case Study: Comedy Central achieves increased awareness and viewership for the Broad City premiere with Sharethrough

Comedy Central Increased Awareness and Viewership of Broad City Premiere

Comedy Central partnered with Sharethrough to promote the Broad City premiere. Comedy Central’s challenge was distributing two distinct videos—one to build pre‑premiere buzz and one to run on premiere day—and then sustaining viewership afterward, targeting millennials to support a product launch, raise awareness, and drive video views. Sharethrough deployed native ad formats including PR, short‑form video, TV/pre‑roll and text/caption video.

Sharethrough implemented a targeted native campaign that ran the lead‑up and premiere videos and then rotated in positive press and reviews to sustain momentum. The campaign increased awareness and viewership of the Broad City premiere, drove measurable video views and continued engagement among millennial audiences, and met Comedy Central’s launch and awareness goals.

Comedy Central