Case Study: Columbia Sportswear achieves increased in-store foot traffic with Sharethrough

Columbia Sportswear Drives In-Store Foot Traffic with Custom Content

Columbia Sportswear Company wanted to boost awareness and engagement for its custom content series "Director of Toughness" and drive in-store foot traffic among Outdoor Enthusiasts. The brand worked with Sharethrough to amplify the content, targeting Millennials and sports fans across travel, sports, hobbies & interest channels using in-feed video placements.

Sharethrough implemented short-form and text/caption video ads and ran a Placed study to measure impact; the study showed lift in in-store foot traffic well above Placed benchmarks. By combining targeted in-feed video amplification with measurement via Placed, Sharethrough helped Columbia Sportswear Company achieve stronger seasonal awareness, engagement, and measurable increases in store visits.

Columbia Sportswear Company