Case Study: Colorado Tourism achieves increased visits from affluent travelers during Spring/Summer with Sharethrough

Colorado Tourism Inspired High Value Travelers To Visit Colorado During Spring/Summer

Colorado Tourism engaged Sharethrough to inspire affluent leisure travelers, modern families, and leading-edge millennials to visit Colorado during the spring and summer season. Seeking a seasonal push that would drive video views and raise awareness, Colorado Tourism partnered with Sharethrough to deploy short-form video creative targeted to high household income audiences, millennials, and moms.

Sharethrough ran a series of inspiring short-form videos promoting Colorado as a world-class destination, meeting the campaign goals of seasonal activation, video views, and heightened awareness. The campaign helped position Colorado for increased visitation and drove positive economic impact for the state, with Sharethrough’s video-first approach delivering the intended lift in reach and engagement.

Colorado Tourism