Case Study: Citi raises awareness and drives consumers to the Citi Benefit Hub with Sharethrough

Citi Wanted To Help Consumers Find The Right Benefits With Featured Blogs

Citi wanted to help consumers find the right benefits by promoting its owned articles and blogs and driving traffic to the Citi Benefit Hub. To raise awareness with targeted geo and millennial audiences, Citi partnered with Sharethrough and used Sharethrough’s native ad format to amplify featured blogs and owned content.

Sharethrough implemented native placements that promoted Citi’s blog creative to the targeted audiences, directing readers to the Citi Benefit Hub where they could engage with more content and learn about benefits and tips. The campaign increased awareness and drove measurable lifts in traffic and engagement with Citi’s Benefit Hub, demonstrating Sharethrough’s effectiveness for content-driven, native advertising.

Citi