Case Study: Cisco achieves a shift from 'giant' to technology leader and drives return visits with Sharethrough

Cisco Applied An Audience First Focus To Shift Brand Perception

Cisco partnered with Sharethrough to apply an audience-first approach to full-funnel campaigns aimed at shifting brand perception from “giant” to “technology leader.” Targeting B2B audiences, the campaign used native ad formats and site content with a direct-response goal: drive traffic to the Cisco DNA page and prioritize return visits as the primary measurement of interest.

Sharethrough implemented audience-first native creative and site-content placements that routed consumers directly to the Cisco DNA page. The campaign was measured by return visits, providing Cisco with clearer funnel signals and demonstrating improved ability to engage and re-engage target audiences—supporting the desired shift in brand perception.

Cisco