Case Study: Chipotle achieves amplified press reach and drives TODAY.com viewership with Sharethrough

Chipotle Amlifies Press Surrounding a PR Problem

Chipotle faced a PR crisis after health scares prompted its CEO to apologize on the TODAY show and promise stricter safety guidelines. To maximize reach and ensure the apology and new measures were widely seen, Chipotle partnered with Sharethrough, using Sharethrough’s native advertising solution to amplify the message and drive viewers to the Today.com segment.

Sharethrough implemented a native ad campaign targeting millennials and foodies to raise awareness and funnel audiences to the TODAY segment on Today.com. The effort amplified press coverage around Chipotle’s response, increased reach and engagement with the apology content, and drove measurable traffic to the Today.com video—helping Chipotle control the narrative during the PR moment.

Chipotle