Case Study: Chevrolet Silverado achieves sustained awareness among in‑market male consumers with Sharethrough

Chevrolet Silverado - Customer Case Study

Chevrolet Silverado partnered with Sharethrough to continue generating awareness of the Silverado among male, in‑market consumers. The brief was sustainment-focused: update messaging and maintain visibility using native display to keep the truck top‑of‑mind.

Sharethrough executed a native campaign, converting banner creatives into native formats and deploying product page units to reach the target audience. The solution sustained campaign presence and raised awareness as intended, delivering consistent exposure to men in‑market and meeting the Chevrolet Silverado’s campaign goals.

Chevrolet Silverado