Case Study: ChefSteps achieves increased awareness and traffic with Sharethrough's native PR and site-content distribution

ChefSteps Distributed PR Articles & Site Content to Drive Awareness

ChefSteps partnered with Sharethrough to drive seasonal awareness and direct-response traffic among foodies (men and women). Facing a goal to raise awareness and move users down the purchase funnel, ChefSteps used Sharethrough’s native advertising to promote a mix of PR articles and site content targeted at audiences likely to convert.

Using Sharethrough’s native ad platform, ChefSteps tested multiple creative variables across product pages, PR pieces, and site content, and retargeted users who visited the ChefSteps homepage. The campaign drove increased site traffic and awareness, improved engagement through creative optimization, and helped push homepage visitors further down the purchase funnel.

ChefSteps