Case Study: CDW achieves increased site traffic and brand awareness with Sharethrough

CDW Promoted Sponsored Articles Driving Traffic Directly To The Article Pages

CDW wanted to raise awareness of its services and solutions within key B2B segments and shift brand perception through promoted co‑sponsored articles. To do this, CDW partnered with Sharethrough and used Sharethrough’s native, co‑created sponsored article formats to drive direct response traffic to article pages.

Sharethrough implemented targeted native placements that directed users straight to CDW’s article pages, using a variety of creative messages aligned to specific segments. The campaign drove measurable increases in site traffic and engagement for CDW, achieving the campaign’s direct‑response traffic goals through Sharethrough’s native ad solution.

CDW