Case Study: Capital One achieves increased awareness for its MasterCard Debit Card with Sharethrough's engaging long-form video

Capital One Promoted Their Priceless Getaways With Engaging Video

Capital One partnered with Sharethrough to raise awareness for the Capital One MasterCard Debit Card by promoting long-form video content that highlighted the card’s benefits. The campaign targeted millennial audiences geographically and used influencer/celebrity and long-form video creative to spotlight the Priceless Getaways promotion.

Sharethrough delivered native video placements and targeted distribution to engage the desired millennial audience, even surprising winners with trips to Rome, London, Paris, or Hong Kong as part of the promotion. The effort boosted awareness and engagement for Capital One’s debit card; the case study does not report specific numeric metrics.

Capital One