Case Study: Cadillac achieves increased awareness for 2019 XT4 and CT6 launches with Sharethrough

Cadillac Supports Launches of 2019 XT4 and CT6 with PR Reviews

Cadillac sought to drive awareness for the 2019 launches of the XT4 and CT6 by amplifying positive reviews and PR coverage from trusted publishers (MotorTrend, Car and Driver, Edmunds, KBB) to an in-market, affluent audience. To meet this challenge, Sharethrough ran Native Display ads and used PR-driven native creative to surface key model names and brand messages where users were reading.

Sharethrough’s solution drove audiences from native ads to the PR articles, using headlines that explicitly included model names and Cadillac’s key messages to boost engagement and awareness. The campaign supported Cadillac’s product-launch goals and delivered measurable impact in the form of increased engagement with PR content and heightened awareness among the targeted affluent, in-market luxury audience.

Cadillac