Case Study: Cadillac extends reach of 250+ positive press and raises awareness with Sharethrough's always-on native promotion

Cadillac Promoted Multiple Pieces of Positive Press With an Always on Strategy

Cadillac partnered with Sharethrough to extend the reach of positive press around its cars and SUVs. Facing the need to sustain awareness for new product launches and engage a high-household-income luxury audience, Cadillac used Sharethrough’s native advertising to amplify PR and site content in an always-on campaign.

Sharethrough implemented an always-on native campaign that promoted more than 250 articles about Cadillac’s vehicle lineup, targeting high-HHI luxury audiences with PR and site content creative. The Sharethrough program increased sustained visibility and extended the reach of positive press, supporting Cadillac’s product launch and awareness goals through continuous, targeted promotion.

Cadillac