Case Study: Cadillac achieves increased brand awareness with Sharethrough's custom mobile quiz

Cadillac Generated Brand Awareness With a Custom Mobile Quiz

Cadillac created a custom mobile quiz with a well-known publisher and needed to push it to a larger, affluent audience to support a product launch and raise brand awareness. To reach in-market, luxury consumers with high household income, Cadillac partnered with Sharethrough and used a native, custom content card to surface the quiz where that audience would engage.

Sharethrough amplified the quiz through a native custom content card and co-created site content, extending distribution across publisher inventory (campaign available at $200K+). The solution increased engagement with the quiz, broadened reach among Cadillac’s target in-market luxury/high-income audience, and supported the campaign’s product launch and awareness objectives.

Cadillac