Case Study: Bvlgari achieves heightened awareness and engagement for B.zero1 with Sharethrough's custom shoppable video card

Bvlgari Drives Awareness of New Product B.zero1 With Custom Shoppable Video Card

Bvlgari sought to drive awareness and engagement for its new B.zero1 product line, promoting videos starring Bella Hadid to an audience of affluent, high‑income luxury consumers. They partnered with Sharethrough, whose Ad Lab created a native, custom shoppable video card to showcase the collection and let viewers explore products while watching the video in‑card.

Sharethrough implemented a short‑form influencer/celebrity video format with an in‑card shoppable experience, enabling viewers to discover and shop the B.zero1 collection without leaving the ad. The campaign met its goals of raising awareness for the product launch and boosting engagement among the target luxury audience, with Sharethrough’s solution delivering measurable increases in discovery and interaction through the native shoppable video card.

Bvlgari