Case Study: Businessolver achieves increased traffic to sponsored Washington Post articles with Sharethrough

Businessolver Drives Traffic To Sponsored Content

Businessolver needed to raise awareness for its co-created articles with The Washington Post and drive B2B traffic to sponsored content. To meet this goal, Businessolver used Sharethrough’s native advertising solution to promote the co-created, PR-style articles and put the content directly in front of its target audience.

Sharethrough executed native ads featuring Businessolver’s Washington Post pieces, directing users straight to the articles to increase engagement. The campaign successfully drove traffic and deeper user interaction with the sponsored content, helping Businessolver achieve its awareness and engagement objectives.

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