Case Study: Buick achieves Millennial engagement and Cascada launch success with Sharethrough

Buick Featured a Well-Known Celebrity In Several Videos to Launch the all New Buick Cascada

Buick partnered with Sharethrough to launch the all‑new Buick Cascada and tackle the challenge of appealing to a younger, millennial audience. To support the product‑launch campaign Buick featured actress Ellie Kemper in influencer-driven creative and relied on Sharethrough’s video ad placements to reach that target demographic.

Sharethrough ran a mix of 30-, 60- and 90‑second videos (long‑form, short‑form and TV/pre‑roll spots) that drove viewers to the Cascada vehicle landing page. The Sharethrough-powered campaign delivered celebrity-led video creative that successfully drove traffic to the vehicle page and helped Buick meet its product‑launch goals with millennial audiences.

Buick