Case Study: Bud Light achieves above‑benchmark engagement and increased awareness for NBA team cans with Sharethrough

Bud Light Launches NBA Team Cans with Text-Heavy Video

Bud Light wanted to boost awareness and sales for the launch of its NBA team cans and targeted sports fans and millennials. Knowing most of their 21+ audience watch video on mute, Bud Light produced 15 text-heavy videos customized by geolocation so viewers in Dallas saw Mavs cans, Oklahomans saw Thunder cans, etc.

Sharethrough delivered the campaign through targeted native video placements, serving the captioned, geolocation-tailored videos to the intended audiences. The Sharethrough-powered approach drove above-benchmark engagement completion rates, helping raise awareness and support the product launch.

Bud Light