Case Study: Brita raises millennial awareness of its "Filtered Life" campaign with Sharethrough

Brita Raises Awareness Of The Filtered Life Campaign With Video Series Aimed At Millennials

Brita partnered with Sharethrough to raise awareness of its Filtered Life campaign and drive consideration of Brita pitchers among millennials. Facing the challenge of making an inspirational yet relatable message resonate with a younger audience, Brita used a long-form video series (featuring everyday consumers and Steph Curry) delivered via Sharethrough’s video ad placements to reach millennial viewers.

Sharethrough ran influencer/celebrity long-form video ads that directed viewers to the Filtered Life landing page to learn more and find a Brita pitcher. The campaign successfully increased awareness and consideration among the target millennial audience by driving traffic and engagement with the Filtered Life content; no specific quantitative metrics were provided in the source.

Brita