Case Study: Bristol-Myers Squibb achieves increased awareness of patient videos and reaches Metastatic NSCLC patients with Sharethrough

Bristol-Myers Squibb Drives Awareness of Patient Videos

Bristol Myers Squibb needed to raise awareness for patient videos showing how treatment transformed the lives of people with small cell lung cancer and to reach a qualified Metastatic NSCLC audience. They worked with Sharethrough, deploying Native Video creative and 3P Crossix targeting to ensure impressions were served to the appropriate patient cohort and could be tracked.

Sharethrough executed the video campaign using Crossix third‑party data and direct dashboard access to monitor performance in real time. The program drove measurable results — reaching a qualified Metastatic NSCLC audience and producing weekly increases in Crossix-identified patients reached — while meeting campaign goals around video completion (VCR) and direct response.

Bristol Myers Squibb