Case Study: Brawny achieves increased awareness and qualified engagement for the "Giants of Every Size" campaign with Sharethrough

Brawny Drives Awareness of Giants of Every Size Campaign With Personal Stories About Giving Back

Brawny aimed to raise awareness for its Giants of Every Size campaign by amplifying personal stories about people who give back to their communities. To reach moms, women and men with video-led storytelling and site content, Brawny partnered with Sharethrough to distribute emotionally resonant headlines and creative across long- and short-form formats.

Sharethrough implemented a content distribution strategy—disseminating a series of videos and articles and tailoring headlines to communicate human emotion—to drive engagement with those stories. The work generated qualified engagement with Brawny’s content and helped elevate awareness of the campaign among the target audiences.

Brawny