Case Study: BlackRock achieves 70% CTR improvement with Sharethrough Deal ID

Blackrock Improves Banner Performance with Deal ID

BlackRock sought to drive qualified traffic to its site to promote the iShares product and improve display CTR. To address this, BlackRock added Sharethrough banner supply to an existing display campaign, leveraging Deal ID and Enhanced Banners and targeting 3rd‑party audience segments.

Sharethrough delivered the banner placements via Deal ID and enhanced creative, and BlackRock saw a measurable 70% improvement in CTR, boosting the campaign’s effectiveness as a direct-response traffic driver and meeting its CTR goals.

BlackRock