Case Study: Bank of America achieves buzz and increased awareness with Sharethrough native celebrity video

Bank of America Generated Buzz With Catchy Celebrity Endorsed Video Content

Bank of America partnered with Sharethrough to promote its cash rewards video content featuring design & home experts Erin & Ben Napier. Targeting millennials with high household income and aiming to raise awareness, the challenge was to demonstrate that native video could outperform traditional preroll and standard in-article/social outstream formats.

Sharethrough delivered celebrity-endorsed, short-form native video placements with text/caption treatment and influencer creative to generate buzz. The campaign proved Sharethrough’s native video drove stronger awareness and engagement compared with preroll and outstream alternatives, delivering a measurable uplift in audience attention among the target demographic.

Bank of America